Understand pricing and margins

Everspring pricing becomes much easier once you separate three layers: what the product costs, what fulfilment costs, and what your customer pays. Your margin sits between the full Everspring cost of the order and the net revenue from your webshop.

The key rule: do not calculate margin from the base product price alone. Plants, pots and accessories also carry logistics costs, and those costs can make or break your order margin.

The mental model

Every order has two sides:

• Your cost side — what Everspring charges you for the product, pick & pack, shipping and any applicable VAT treatment.

• Your revenue side — what your customer pays in your webshop, minus the VAT you owe where VAT applies.

Your operating margin is the difference between those two sides:

Margin = net retail revenue − Everspring order cost

That means you need to understand both your product pricing and the way shipping behaves. A product can look profitable against its base price and still produce weak margin once pick & pack and shipping are included.

The prices you see

• Base price — the product itself, excluding logistics.

• Pick & pack — the supplier's fee for picking the item and packing the box. For Mix & Match products this can be recalculated per order.

• Shipping — the carrier cost for the destination country, based on the supplier, parcel and delivery country.

• Total with shipping — the practical cost price for a simple one-unit scenario. Use this as your first pricing reference, not the base price.

• RRP or MRRP — the supplier's recommended consumer price. It is a pricing suggestion, not your cost.

• VAT category — the product's VAT category. The final VAT amount depends on destination country and customer type.

For the full breakdown of each field, read Cost components explained.

A worked example

Say a product has the following Everspring cost for a Dutch delivery:

• Base price: €12.82

• Pick & pack: €7.78

• Shipping: €6.32

• Total with shipping: €26.92

You sell the product in your webshop for €59.95 including 21% VAT.

• Retail price including VAT: €59.95

• VAT collected: about €10.40

• Net retail revenue: about €49.55

• Everspring cost: €26.92

• Margin before other business costs: about €22.63

This is why the total cost matters. If you compared €59.95 only against the €12.82 base price, you would overestimate your margin badly.

The three margin levers

You improve margin in three ways:

• Set the right retail price. Use the full cost price and check whether the RRP makes sense for your shop. See How to set retail prices.

• Build supplier depth. A focused assortment from one or two anchor suppliers gives customers a reason to buy multiple products that can ship together. See Choose an assortment that protects your margin.

• Use Mix & Match deliberately. When products from the same supplier fit in one box, logistics cost per product drops and margin per order can rise sharply. See Combine products and maximize margin with Mix & Match.

Where to check your real margin

• Product detail page — good for understanding one product and one destination.

• Marketplace cart — best place to test multi-product Mix & Match scenarios before selling them.

• Order detail page — source of truth after an order is placed.

• Import & Exports — useful for inspecting pricing fields in bulk across your assortment.

Once orders start coming in, open a few order details every week. Check whether shipping, VAT and supplier costs landed the way you expected. If a product consistently underperforms, change the retail price or change the way you sell it.

Related articles

• Cost components explained — every field on the product detail page, what it means, and how it adds up.

• How to set retail prices — from cost price to storefront, including RRP and mark-up rules.

• Choose an assortment that protects your margin — supplier depth is what makes Mix & Match possible.

• Combine products and maximize margin with Mix & Match — the playbook for turning supplier depth into bigger orders.